Five Days Only See Inside Rolls-Royce May 7th through May 11th 2015

The first interactive public exhibition running May 7th through May 11th allows visitors to experience a multi-sensory journey through the company's world-renowned engineering, design and craftsmanship, providing new levels of insight into the remarkable lengths required to create the world's pinnacle super-luxury motor car.

Read more about Inside Rolls-Royce at
In its North American debut, Inside Rolls-Royce will open its doors to the public at The SLS Hotel in Beverly Hills and will run until Monday, May 11. From Thursday, May 7 through Sunday, May 10 the exhibition is open 10am to 8pm and then from 10am to 2pm on Monday, May 11. The SLS Hotel in Beverly Hills is located at 465 La Cienaga Blvd and the exhibition is open to public and free of charge.

Following recent successful runs in London, Berlin, Shanghai and Dubai, the exhibition will allow guests to sample Rolls-Royce's consummate luxury and will showcase the enormous scope for individualization afforded to every Rolls-Royce customer through the marque's pinnacle Bespoke Design program.

The exhibition will take place throughout the SLS Hotel, focusing on key aspects in the creation of a Rolls-Royce motor car. An area showcasing color will bring Rolls-Royce's palette of 44,000 paint hues to life through an innovative digital display, whilst the beauty of the natural wood used in each motor car, sourced from all over the world, will be displayed in a tactile environment dedicated to the material. Expert craftspeople from the Home of Rolls-Royce, in Goodwood, England, will demonstrate the skills required to create the 'Best Cars in the World.'

An exhibition highlight will see the Spirit of Ecstasy take center stage, providing visitors with the opportunity to 'become the spirit', briefly transforming themselves into the iconic statuette that embellishes every Rolls-Royce motor car. A video wall will capture and emulate the movements of each guest through motion-capture technology.

Further areas will examine the illustrious marque's renowned use of the finest leathers and the cutting-edge technologies that adorn every Rolls-Royce motor car. Finally, an area designed to inspire the future generation of automotive designers will be a showcased in a dedicated children's room.

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May 1st, 2015

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