It's time for Beer: Mondial de la Biere - World of Beer in Montreal June 2nd through 6th

In fact, beer lovers will be pleased to see the event has one of the most impressive beer lists yet: over 500 products, of which 240 beers have never been offered at the festival.

Featured this year: Belgian (tradition), Brazilian (exoticism), and Italian beers (audacity) imported especially for the occasion. The 2010 edition will also celebrate flavors originating from Germany, Haiti, Denmark, Czech Republic, Japan, the Netherlands, the United Kingdom, the United States, Canada and of course, Quebec! The Mondial de la bière is proud to contribute, for the 17th year now, to the development of Quebecers’ taste for beer and continues to put its mission on the forefront: reinstate beer's noble status.

Important Information

Date: June 2nd to 6th, 2010
Schedule: from Wednesday to Saturday, from 11:00 a.m. to 10:00 p.m. and Sunday from 11:00 a.m. to 8:00 p.m.
Location: Windsor Station and Courtyard (indoor and outdoor setting) 1160, avenue des Canadiens-de-Montréal (formerly de La Gauchetière Street West), Montreal
Admission: FREE
Tasting: Tasting coupon: $ 1
Tasting cost: 1 to 5 coupons (for most beers)
Quantity per tasting: 3 to 4 ounces
Transport: Direct Access to site by Bonaventure subway station.

It's about the Beer

If Quebec’s soil can sometimes be considered as hostile for vines, we can honestly say the opposite for hops! Witness to the growth of Quebec’s brewing industry, breweries, microbreweries and brewpubs have seen the light of day in every region except the great North (James Bay, Duplessis, Manicouagan, Nunavik).

At the Mondial de la bière 2010, 28 companies will represent Quebec’s brewing traditions and the craftbrewers’ know-how from 12 regions: the Eastern Townships, Charlevoix, Gaspésie, Magdalen Islands, Lanaudière, Laurentides, Laval, Mauricie, Montérégie, Montreal, Quebec and Saguenay—Lac-St-Jean. The 232 Quebec beers offered at the festival represent 41% of all registered beers this year (Canada: 8 % — International: 51 %).

The Mondial de la bière is without a doubt the meeting place for the curious, but also for beer lovers, neophytes, epicures and up to the finest connoisseur!

To complement your beer tastings, Biertrotters will have the opportunity of feasting on cheeses from the Quebec cheeses boutique of la Fédération des producteurs de lait du Québec or one of the 11 food kiosks where grilled meats, sausages, kangaroo, shrimps, stag, lobster sandwiches and more can be found.

Vote for Your Favorite Beer

The Consumer Beer Contest enables visitors to vote for their three favorite beers in the registered beers listing. By voting, “Biertrotters” get a chance to win one of three prizes, such as: a selection of beers offered by the Mondial de la bière, a prize valued at $300. Medals will be awarded to winning brewers during the event’s closing ceremonies on Sunday, June 6th at 6:00 p.m., at the Media Group area.

Buy a Souvenir Glass - Save Some Plastic

The Mondial de la bière strongly encourages its visitors to act responsibly towards the environment and purchase a souvenir glass at a cost of $8. This simple gesture will reduce the quantity of plastic cups used during the event and recycled after. The 17th edition souvenir glass is marked to receive one to two servings at 4 ounces each. In addition, those who will have purchased the 2010 souvenir glass will also receive a reusable bag at the festival’s exit.

More about the Mondial de la Biere

The Mondial de la bière was founded in 1994. A unique and convivial tasting event, it’s considered to be the gateway to the Quebec and foreign brewing industries. Whether it’s through meeting with the brewers, the Consumer Beer Contest or workshops on Beer and Cheese pairings, beer lovers will now have the required tools to perfect their knowledge, make new discoveries and reinstate beer's noble status. Since 2002 and under the governance of Jeannine Marois, the Mondial has settled in the Windsor Station, in the heart of downtown Montreal. Over time, this event has become the most important festival of international beers in North America and its reputation has now traveled over to many countries. For more information please visit our Web site: www.festivalmondialbiere.qc.ca, Facebook page or Twitter/mondialbiere